Not that I doubt that food prices are going up..... I've been cringing a little more on every trip to the grocery (and watching the Melbo inflation thread). But that absolutely sounds like a marketing gimmick.
"But that absolutely sounds like a marketing gimmick." I tend to agree with all of your post, especially the last part. Internet grocer has always been sorta overpriced anyway....I never have bought anything from them. The biggest problem I think folks should worry about is not increasing prices, as bad as that is....but the odds of an increasing chance the production and delivery system will break down with a financial collapse and leave the store shelves empty no matter how many "dollars" you are holding.
I definatly dont doubt the increasing prices of food. I know we went to the store the other day and I know in particular we noticed a significant increase in the price of extra wide egg noodles and popcorn and we were just grabbing a few items.