Absolut vodka pulls ad showing California in Mexico

Discussion in 'General Discussion' started by Quigley_Sharps, Apr 8, 2008.

  1. Quigley_Sharps

    Quigley_Sharps The Badministrator Administrator Founding Member

    MEXICO CITY (Reuters) - The distillers of Sweden's Absolut vodka have withdrawn an advertisement run in Mexico that angered many U.S. citizens by idealizing an early 19th century map showing chunks of the United States as Mexican.

    The billboard ad has the slogan "In an Absolut World" slapped over a pre-1848 map showing California, Arizona and other U.S. states as Mexican territory. Those states were carved out of what had been Mexican lands until that year.

    Although it was not shown in the United States, U.S. media outlets picked up on the ad, and after a barrage of complaints, Absolut's maker said on Sunday the ad campaign would cease.

    Defending the campaign last week, Absolut maker Vin & Spirit said the ad was created "with a Mexican sensibility" and was not meant for the U.S. market.

    "In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," a spokeswoman wrote on Absolut's Web site.

    "Instead, it hearkens to a time which the population of Mexico may feel was more ideal," she wrote.

    Absolut's blog cite has received more than a thousand comments since the ad campaign was launched a few weeks ago, with many calling for boycotts of the Swedish company.

    "I have poured the remainder of my Absolut bottles down the sink," one blogger wrote.

    A war between Mexico and the United States from 1846 to 1848 started with Mexico's refusal to recognize the U.S. annexation of Texas and ended with the occupation of Mexico City by U.S. troops.

    At the end, Mexico ceded nearly half of its territory to the United States, forming the states of California, Nevada, Utah and parts of Colorado, Arizona, New Mexico and Wyoming.

    Mexicans remain sensitive about the loss and the location of the border. At the same time, the United States is fortifying barriers to keep out undocumented Mexican migrants.

    Some Mexicans use the term "Reconquista" (reconquest) to refer to the growing presence in California of Mexican migrants and their descendants.

    France's Pernod Ricard is taking over Absolut vodka, one of the world's top-selling spirit brands, after buying Vin & Spirit from the Swedish government at the end of March.
  2. martin97

    martin97 Fuel busted Trucker. Founding Member

    Good going Quig for getting this up! I don't care what the sales pitch intended... Absolut had to be aware of our BIG problem with mexico moving north when they dreamed up this ridicules ad campaign..
    Come get some of my homemade "Weston Water" when you need a belt, it's FAR better than that bottled piss they sell for 40 bucks a fifth, and you know it was made right here with love and care. (It runs your car too!)[booze][boozingbuddies]
  3. Clyde

    Clyde Jet Set Tourer Administrator Founding Member


    The good news for these bastard and ourselves is that we didn't annex the whole kit and kaboodle and end the state of Mexico as it was known at that time.
  4. CBMS

    CBMS Looking for a safe place

    Hindsight is 20/20 my friend.
  5. monkeyman

    monkeyman Monkey+++ Moderator Emeritus Founding Member

    Yeah but couldnt we make it come partly true? Let them have Commifornia as a condolence prize and just keep the rest? Coud be a win win and if not we could at least be sure to call 'no give backs' at the time. lol

    Oh and part of the deal is they have to take all the fruits nuts and granola that goes with it.
  6. CBMS

    CBMS Looking for a safe place

    Better Idea. Let them take Southern California, keep the northern part. put the border along Carmel or monterey or the like. AND MAKE THE BORDER STRONG. Of course we saw "Mr. Peace in our time" do this with Adolf, and we all know how that ended...
  7. jim2

    jim2 Monkey+++

    I've passed and email calling for a boycott of this socialist potato booze. They fail to stand up to the muslims ruining their country, so I'm sre they didn't see anything wrong with the add. Maybe they can be taught a lesson, but I doubt it.

  8. ColtCarbine

    ColtCarbine Monkey+++ Founding Member

    I'm all in [booze]
  9. Jonas Parker

    Jonas Parker Hooligan

    This is a better ad anyway...
  10. monkeyman

    monkeyman Monkey+++ Moderator Emeritus Founding Member

    Hell we already have to many of them here why would we want the rest?
  11. Jonas Parker

    Jonas Parker Hooligan

    Picky, picky, picky...
  12. monkeyman

    monkeyman Monkey+++ Moderator Emeritus Founding Member

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