The only way to compare different brands and types of toilet paper( and also paper towels as well) is to do this simple calculation: delivered price/weight of box=price per pound Examples: (500 2ply 96 rolls @ $50/case) / 23 pounds= $2.17 per pound. (1000 1 ply 96 rolls @ $55/case) / 34 pounds= $1.62 per pound Because different manufacturers have different sheet lengths they can advertise a "500 sheet 2ply" and it be 60 feet shorter than a competitors. Don't let anyone fool you. Toilet paper is sold by weight between manufacturers and wholesalers. The best deal that I currently offer on toilet paper is my 1500 sheet roll that comes 48/case. Average price is $45. Weight is 38 pounds. Price per pound=$1.18 If you are looking to stock up there is no better deal in the US. If you can find a better price per pound on a delivered individual case of any product, I will send you a free case. Enter monkeytree at checkout for a 10% discount. Catullus