I agree with the assessment of BR Coffee's upper management's unusual lean to the political left on certain issues. It's as if they are marketing toward the pro-military conservative side with their image and high percentage of hired vets, but then come out on the socialist side of issues publicly reminiscent of how Mitt Romney or even Nancy Pelosi would vote. Rush Limbaugh used to call it "symbolism over substance". Because of that I choose not to consume Black Rifle Coffee. There are other pro-military, conservative backing coffee grinding / blending outfits on the market. Check out Thrashercoffee.com if one is interested in a company that is "all in" for traditional American values that also knows how to roast, blend, and produce for shipment some quality coffee selections.
Over priced, underwhelming, run by folks that don’t give a rat’s behind about conservative values. I much prefer Ranger Candy Coffee Company brand.
Fell for the veteran run shtick. Fool me once. Won't buy it again. I was drinking Death Wish but have now switched to thier new Valhalla, Odinforce blend. I like my coffee like I like my women, dark and bitter!
They legitimately fooled everyone. But lefties can only hide their crazy for so long, some are way better than others. First it was the donations, then the Kenosha kid, then their "deplorables moment" and now they have gone full black lives matter and are just straight up stealing money from investors (allegedly) and don't care if they get caught. Because they donated to the right people and have lawyers they will likey get probation and community service for stealing tens of millions of dollars.
I always say if you can see the bottom of the cup it's not coffee, it's tea. If you like a dark, strong coffee give the Death Wish a try. I seem to be immune to the effects of caffeine. I can drink a pot of coffee amd go to bed and sleep fine. Except for having to get up and pee. LOL But I like the boldness and flavor of DW.