Company tracked Iowa caucusgoers’ phones

Discussion in 'Tin Foil Hat Lounge' started by stg58, Feb 8, 2016.

  1. stg58

    stg58 Monkey+++ Founding Member

    Oh ya I believe him/them I feel very safe just like the cable companies selling "anonymous" viewer-ship stats and AT&T uverse selling gigabit services at a $30 discount if they don't track you.

    "Phillips said caucusgoers should not be concerned that their privacy was compromised.

    “All this is totally anonymous,” he said. “We don’t really care who the person is and we don’t have any knowledge of who the person is… We just want to know what the consumer behaviors are attached to that particular device.”

    Dstillery, which has not worked with political clients, mainly sells targeted advertising to large companies, including Microsoft, Citibank, Comcast and Verizon."

    Company tracked Iowa caucusgoers’ phones
    Who needs exit polls when you can track caucusgoers’ phones?

    That’s what one company did. Dstillery, which has been called “Picasso in the dark art of digital advertising,” turned its intelligence-collection capabilities to the Iowa caucuses last week.

    The company used location data to identify more than 16,000 devices at caucus locations across the state.

    “We can take a population in a discrete location — in this case a polling, a caucus site — and sample that population and go and then look at characteristics of that population that no one’s been able to discern before, because we have this incredibly rich behavioral view of American consumers based on all the digital behaviors we observe,” Dstillery CEO Tom Phillips said in an interview.

    The results are interesting, if scientifically inexact. The company could not tell how individual caucusgoers came down by candidate but could determine, in counties decisively won by certain candidates, the dominant online behaviors of attendees:

    • Caucusgoers who were expecting a child or had a young baby tended to be Republican, and they showed up in greater numbers where Florida Sen. Marco Rubio was victorious.
    • Other family behaviors – those associated with both working and stay-at-home parents, buyers of kids’ clothing and back-to-school supplies – were high at caucus sites that went to Texas Sen. Ted Cruz. On the Democratic side, they were split between Hillary Clinton and Sen. Bernie Sanders.
    • Caucusgoers in counties won decisively by Donald Trump tended to have stronger household interests – grillers, do-it-yourselfers, lawn and garden and hardware. He didn't do well with business leaders — those whose online behavior indicates they are business owners or executives. More of those folks showed up where Rubio support was decisive.
    • Sports fans (NCAA, NFL, NBA, NHL, baseball and fantasy leagues) showed up in greater numbers at caucuses won by Rubio and Sanders. NASCAR fans, however, correlated with Trump and Clinton support.
    • Techies – information-technology decision-makers and technology buyers – correlated with Rubio and Sanders support.
    In a harbinger of more (slightly spooky) technologies that could be ahead for political campaigning — if they aren't already in use — Dstillery also cross-referenced which devices had been used on university campuses during the previous two weeks to determine how many caucusgoers were students — roughly 5.4%, according to the analysis. And those voters showed up in greater numbers where Sanders and Rubio scored decisive wins.
  2. Bandit99

    Bandit99 Monkey+++ Site Supporter+

    Wow! Talk about playing the numbers! :):) And, I suppose you can get something like this down to math and considering the money involved then...yes, they would do something like this. It is scary. I mean if you consider that they will and can predict what the populous will do via a bit of electronics snooping and math? ...if America doesn't come up with a decent President this election then I am not sure what will happen, nothing good that is for sure... BUT, the BIG question is if we DO come up with a good president, which I assume will be Republican, and it seems both houses will be Republican and nothing happens...What then?
  3. Legion489

    Legion489 Rev. 2:19 Banned

    What got me was every person I talked to here in Iowa said Trump walked away from it with three or four times as many votes as the first place loser (second place is just the first place loser) and the papers which always published the results from each caucus/city/county only reported the final results state wide. Also in years past they had paper ballots and had to report it all with written reports that a lot of us stood and watched being filled out. This year they had a little box they punched the numbers in after everyone (but five of us) had left and of course we couldn't see what was punched in.

    There were six "statistical ties", which means Bernie had a few (dozen) more votes than Hillary, so they flipped a coin and Hillary won all six! Amazing! The law of averages says that should have three and three, but amazingly enough, the double headed coin came up heads all six times!
  4. BTPost

    BTPost Stumpy Old Fart Snow Monkey Moderator

    If Hillory wins the Job, do you think she will have the Carpet steam cleaned, in the Oval Office?
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