ANOTHER REASON TO SHOP AT WAL-MART Wal-Mart announced today that they will soon be offering customers a new discount item, Wal-Mart's own brand of wine. The world's largest retailer is teaming up with Gallo of California to produce the spirits at an affordable price, in the $2- $5 range. Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine", said Kathy Micken, professor of marketing. "But the right name is important", she said. Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand. The top surveyed names in order of popularity were: 10. Chateau Traileur Parque 9. White Trashfindel 8. Big Red Gulp 7. World Championship Riesling 6. NASCARbernet 5. Chef Boyardeaux 4. Peanut Noir 3. I Can't Believe It's Not Vinegar! 2. Grape Expectations And the number one name for Wal-Mart Wine: 1 Nasti Spumante The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).