If you aren't worried about OLAP and DataCubes and Data Mining yet. You may want to be soon. Yep, they can store 100+ years of data on everyone. http://rt.com/news/utah-data-center-spy-789/
As we all know here, we are sitting on the edge and starting to slide down hill into the abyss quickly. American's- Though I think that time may have passed and to much water has passed under the bridge- wake the hell up!!!