LINK: http://news.bbc.co.uk/2/hi/in_depth/7219708.stm This article is a MUST read. I cannot post snippets because I am posting on my phone, so I apologize. Pay close attention to the focus of this article.
Read it, I did. And how is this a surprise to anyone with half a brain? Once again, it's the name, not the facts. As long as the facade can be maintained, the perception of "fact" remains regardless of what is on the ground. PR is a wonderful thing.