I have a headache and I went to the cabinet and got something for it. Doing so reminded me of the Tylenol ad campaign of a couple of years ago where they were all pissed because people were overdosing on Tylenol, ruining their liver and in some cases dying. The gist of the campaign was "If you are going to OD, we'd rather you just not use our product at all!" All of that crossed my mind in, like, .12 seconds, including the rejoinder "okay, I won't, you're too damned expensive anyway!" as I reached for the bottle of generic Acetaminophen. Which brought me to this question: What do you buy that is brand name, and what do you buy generic? Me, I buy generic just about whenever I can unless I've tried it and the quality is for suck (and yes, some generics are not good). Generic and store brand are synonymous for this exercise and the list below is specific to things that have become every day but were once "brand name only". Things I buy generic or store brand (not exhaustive by any stretch of the imagination): Acetaminophen (Tylenol) Ibuprofen (Motrin) Naproxen Sodium (Aleve) Triple Antibiotic Pseudoephedrine (Sudafed) Glass cleaner (Windex) - when I buy it rather than make something Energy shots (5-hour energy) - $0.69 each at Aldi or $0.71 each at Costco in the 48 pack Cold medicine (NyQuil/DayQuil) Bandages (J&J Band-Aids) Tissues (Kleenex) So, what do you buy brand name rather than generic, and what are you okay buying generic?