There are times, in my life and when speaking to other preppers, there is a sense of frustration. They want so badly to awaken the sheeple. They are at a loss. In all honesty, sometimes I am too. It is very difficult to fight past normalcy bias. Normalcy bias can and has resulted in unnecessary and additional deaths during extreme crisis situations. We, as a nation and as citizens of the world, are being faced with the grand-daddy of all economic collapse scenarios. I need not go into all the nasty details. If you read this blog with any regularity, or even are a new reader, just review my past posts. People are literally experiencing overload. They know on an instinctive level that something is not right. This is where the normalcy bias kicks in. Normalcy bias is also known as the "sheep effect". Studies have shown that in natural disasters, like hurricanes, that more than 70% of people check with others before deciding to evacuate. This causes significant issues with planning for disasters. The normalcy bias also causes people to drastically underestimate the effects of the disaster. Therefore, they think that everything will be all right, while information from the radio, television, or neighbors gives them reason to believe there is a risk. This creates a cognitive dissonance that they then must work to eliminate. Some manage to eliminate it by refusing to believe new warnings coming in and refusing to evacuate (maintaining the normalcy bias), while others eliminate the dissonance by escaping the danger. The lack of preparation for disasters often leads to inadequate shelter, supplies, and evacuation plans. Even when all these things are in place, individuals with a normalcy bias often refuse to leave their homes. This is what we are fighting. All I can tell you is do not give up. Eventually you will get them to reject their reality and substitute your awakened reality. Do not lose heart. Got preps? Pray for the best prepare for the worst.