Out of respect for the OP of this thread: http://www.survivalmonkey.com/threads/9mm-or-40s-w.34508/ , I decided to start this as a separate thread. lol, I'm the same way. Last time I was looking to change jobs (required a move) , I even created a column and a calculation for 'happiness factor' - another column was '# of Starbucks'. Not that Stabucks were a deciding factor in my move but it applied another dataset to compare 3 different locations. 1 starbuck town vs 9 starbuck town is a relevant (and easily discoverable) demographic. Same for cost of living, etc. In the end, I boiled the choice of 3 down to a single number and we made our decision that way. I bet I still have that spreadsheet on my work laptop.